True Brand Toolkit: How to Bring in Big Money For Your Small Business

By Michael Neaylon
$9.99 Rating: Not yet rated.
Published: April 25, 2011
Words: 74,828 (approximate)
Language: English
ISBN: 9780987078810

Short description

An inspiring and practical workbook with real world case studies from a diverse range of industries and clear, achievable steps to help you win more business. Whether you’re a micro business, small to medium sized business owner or independent professional, you’re kept firmly on-track as you’re given a powerful sales and marketing plan you can put into action immediately.

Extended description

'Developing a great brand can make you a fortune. This powerful book tells you exactly how to do it. Follow Michael's wise advice and grow the business of your dreams.'
Siimon Reynolds, Mentor to Entrepreneurs

If you want to dramatically increase your business income, then this is the book for you. True Brand Toolkit is an inspiring and practical workbook with real world case studies from a diverse range of industries and clear, achievable steps to help you win more business.
Whether you’re a micro business, small to medium sized business owner or independent professional, you’re kept firmly on-track as you’re given a powerful sales and marketing plan you can put into action immediately and watch your income reach new heights. (Read more) 'Developing a great brand can make you a fortune. This powerful book tells you exactly how to do it. Follow Michael's wise advice and grow the business of your dreams.'
Siimon Reynolds, Mentor to Entrepreneurs

If you want to dramatically increase your business income, then this is the book for you. True Brand Toolkit is an inspiring and practical workbook with real world case studies from a diverse range of industries and clear, achievable steps to help you win more business.
Whether you’re a micro business, small to medium sized business owner or independent professional, you’re kept firmly on-track as you’re given a powerful sales and marketing plan you can put into action immediately and watch your income reach new heights.

Discover how to:

• Grow your brand awareness to increase your client loyalty

• Identify the beliefs that may hold you back from building the business you truly want

• Adopt a winning mindset and back it with action to make more sales

• Know your target market: why they buy from you and how to keep them coming back

• Create your own sales and marketing plan to put into action daily, weekly, monthly

• Choose the social media channels that work for your business and only spend 30 minutes a day to make them produce measurable results

‘Michael Neaylon understands the power of story-telling in the world of business. His no-nonsense approach to creating an effective brand is a must for small businesses who want an edge over their competitors. Highly recommended.’

Valerie Khoo, small business commentator and founder of the multi-award-winning Sydney Writers' Centre
(Less)

Tags

social media, planning, authenticity, finance, marketing, leadership, management, start up, sales, small business, facebook, twitter, coach, networking, branding, business planning, profits, youtube, linkedin, brand, online presence, entreprenuers, cashflow, online sales, microbusiness, solobusiness

Available ebook reading formats

Single purchase gains access to all formats. How to download ebooks to e-reading devices and apps.

Format	Full Book	Sample First 20%
Online Reading (HTML, good for sampling in web browser)	Buy	View sample
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Plain Text (view) (viewable as web page)	Buy	No sample available
Kindle (.mobi for Kindle devices and Kindle apps)	Buy	Download sample
Epub (Apple iPad/iBooks, Nook, Sony Reader, Kobo, and most e-reading apps including Stanza, Aldiko, Adobe Digital Editions, others)	Buy	Download sample
PDF (good for reading on PC, or for home printing)	Buy	No sample available
RTF (readable on most word processors)	Buy	No sample available
LRF (Use only for older model Sony Readers that don't support .epub)	Buy	Download sample
Palm Doc (PDB) (for Palm reading devices)	Buy	Download sample

Videos

Getting to Know You
In an interview for BNET, Robert Gerrish, founder of Flying Solo, interviews author Michael Neaylon on the importance of brand authenticity and how we can let our customers get to know us.

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