Published: May 07, 2011
Words: 7,919 (approximate)
Language: English
ISBN: 9781458001139

Short description

This brainstorming checklist helps entrepreneurs and business managers leverage the power of public relations to earn better press coverage. Learn how to plan and implement a more effective public relations strategy.

Extended description

Learn how to achieve virtually any business objective with the help of smart, strategic PR.

LEARN HOW TO…

* Promote your company, people, products and services (Read more) Learn how to achieve virtually any business objective with the help of smart, strategic PR.

LEARN HOW TO…

* Promote your company, people, products and services
* Earn more press coverage
* Earn positive press coverage
* Leverage PR as a tool to achieve virtually any business objective
* Improve PR planning
* Think more strategically
* Identify new publicity opportunities
* Avoid mistakes
* Build a more effective PR team
* Practice honest, ethical PR

THE 10 MINUTE PR CHECKLIST is written for:

* Entrepreneurs
* Business leaders
* Marketing executives
* PR managers
* Students of PR
* Communications consultants
* and anyone with an important story to tell

Even if you already have a strong PR team in place, this checklist will give you new ideas to improve results.

Because your business is ever-changing, THE 10 MINUTE PR CHECKLIST will inspire new ideas each time you read it. Discover new ideas to get out there and celebrate your accomplishments.

Refer to this often as a brainstorming and auditing tool.

Do you ever wonder why your competitors soak up all the attention from newspapers, magazines, broadcast television and blogs? What are they doing that you’re not doing? Their products, services and people are no better than your own. The answer: They're executing a smarter, more proactive, more creative media relations program. Great press coverage doesn’t just happen. It’s earned. This checklist will show you how.

Whether you're the founder of a garage startup or the CEO of a billion dollar publicly-traded company, this checklist will help improve your PR results.

WHY DOES PR MATTER? Public relations is a tool for controlling awareness and perception. Numerous distinct groups of individuals have the power to nourish or destroy your company. Each group makes decisions based on information. Media creates awareness and shapes opinions. If you want to influence what people know or think about you and your company, and if you want to drive positive, viral word-of-mouth, you must work with media.

At a basic level, “media” is simply the substrate upon which a message is carried or conveyed. The tongue of your customer, though word-of-mouth, is media.

In recent years, the definition of media has broadened, and this presents you with exciting new opportunities for message delivery. Today, it's not just about working with reporters at the major magazines. Media has gone social. In addition to traditional media, you must also now contend with bloggers, customers, prospective customers, competitors and partners, most of whom participate in social media platforms such as Facebook, Twitter and blogs. These social media participants have the power to spread your message.

This checklist won't teach you how to tweet on Twitter or write a blog. There are dozens of other resources to help you there. THE 10 MINUTE PR CHECKLIST focuses on proven media relations strategies and best-practices that will serve you well for years to come across all current and future media outlets.

In this short ebook, Mark Coker shares some of his best secrets learned over twenty years as a successful entrepreneur and as a strategic communications consultant for dozens of high-profile companies large and small. He has used these secrets - all ethical and honest - to secure himself and his clients coverage in hundreds of stories in print, radio and broadcast media.

Learn how to build great companies with the catalyst of strategic PR.
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Tags

public relations, pr, media relations, strategic communications, technology marketing

Available ebook reading formats

Single purchase gains access to all formats. How to download ebooks to e-reading devices and apps.

Format	Full Book	Sample First 30%
Online Reading (HTML, good for sampling in web browser)	Buy	View sample
Kindle (.mobi for Kindle devices and Kindle apps)	Buy	Download sample
Epub (Apple iPad/iBooks, Nook, Sony Reader, Kobo, and most e-reading apps including Stanza, Aldiko, Adobe Digital Editions, others)	Buy	Download sample
PDF (good for reading on PC, or for home printing)	Buy	No sample available
RTF (readable on most word processors)	Buy	No sample available
Plain Text (download) (flexible, but lacks much formatting)	Buy	No sample available
Plain Text (view) (viewable as web page)	Buy	No sample available

Reviews

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Review by: Paul Morrison on June 12, 2013 :
When I read Mark Coker I feel inspired and I go straight to work. Following his instructions and tips allowed me to go solo in the e-book business and I have to say this gives you more control and more freedom to produce your books and to distribute them. The fact is, he has in me a faithful fan, and I would like to say I really enjoy his simple and direct approach to the subject, and he does not mind sharing his knowledge which is something I prize above all.
(reviewed the day of purchase)

Review by: Maaja L. Wentz on July 30, 2012 :
I read this book partly as a Mark Coker fan and partly as an author thinking about platform building. The information is solid and the techniques viable. Company managers, owners and CEO's will find this a valuable read. There is also material here for smaller business owners.
One of the best points Coker makes is that in order to have good media relations and promotion, a company must be doing something newsworthy, but also worthwhile. Marketing can influence policies and make a company better and more responsible to the public.

For people thinking about ePublishing, this book is less relevant than Coker's other books, specifically devoted to publishing on Smashwords.
(reviewed within a month of purchase)

Review by: Philip Soliel on June 29, 2012 :
What I noted about this ebook on public relations marketing was that it was informative about just how much of a value and role public relations plays. The 10 minute PR checklist ebook provides a good all-round understanding in an easy step-by-step process that easily clarifies what to do in order to obtain maximum benefit from public relations communications.
It was also very informative about how important public relations is with regard to what you need to know about it in order to assist with a successful marketing campaign for ones business.
It is well written and plainly credible to see that the Mark is speaking directly as a result of past knowledge gained over the years from his experiences in the PR field of business.
Overall there is much that can be gained by anyone from reading this ebook in addition to referring to it also not only as a useful PR marketing guide for businesses but also in all areas of social communication where public relations plays an important part.
(reviewed within a month of purchase)

Review by: Kimberly on March 28, 2012 :
Thank you for such a well written, easy to comprehend book. I learned a great deal and am on my way to reading it again. Best wishes and thank you
(reviewed long after purchase)

Review by: Ricki Wilson on Oct. 18, 2011 :
Reading The 10-Minute PR Checklist reminded me of two things: a) How much I don’t know about self-promotion, and b) How grateful I am for professionals who make this information available. Thanks, Mark.
(reviewed the day of purchase)

Review by: Chris Longmuir on July 28, 2011 :
Anything to help promote a book is welcome and this book provides an informative and interesting guide to the process without burying you in too much factual detail.
(reviewed within a month of purchase)

Review by: Vito Veii on July 11, 2011 :
Mark Coker Is as entrepreneur and a strategic ommunications consultant, who has had plenty of experience in his field. Mark illustrates through the use of proactive thinking case examples of good and bad public relations, with the intention of what to avoid and what we should use to market and promote ourselves.
He makes you think, so you start to ask yourself a few basic questions such as; What do I want? Where do I want to be in five years time? How do I get there? He recommends a self audit.

He talks about your message, strategies and micro-plans to reach your goal. He elaborates further by recommending that you audit your vision against an analyst model which measures the ability to execute a plan against the completeness of your vision. Sort of like a line drawn upon a mathematical graph.
Mark gives some very sound public relations advice which any author born with a modicum of common sense should avail himself of.

Just as an aside, Mark talks about winning the game, but for me personally I would say most authors are already winners when they have created something they can be proud of and other people like themselves enjoy it.

However If you want to play the game and be a winner in the public's eye then buy Marks book it is a very good brief introduction to the world of public relations. You can tell he really knows what he is talking about when it comes to public relations and marketing yourself.

Vito Veii
(reviewed long after purchase)

Review by: Sylvia Hubbard on May 24, 2011 :
I enjoyed this quick resourceful read that offer easy and valuable suggestions to authors to help with their PR.
(reviewed within a month of purchase)

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