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Published: Nov. 12, 2009
Words: 70,676 (approximate)
Language: English
ISBN: 9781452421032
Description
Trash Proof News Releases is a tool designed with one specific goal – to get you publicity in your target media that achieves a return on investment that rivals and even exceeds your best marketing. It offers media everything they need to run with the story using you and the resources you’ve arrayed and meet their needs in today’s fast paced environment and ever changing technologies.Tags
publishing, book publicity, book promotion, promotion, publicity, business, book marketing, marketing, book publishing, entrepreneurship, small business, copywriting, small business help, talk show interviews, media coverage, internet publicity, news releasesAvailable ebook reading formats
Single purchase gains access to all formats. How to download ebooks to e-reading devices and apps.| Format | Full Book | Sample First 15% |
|---|---|---|
| Online Reading (HTML, good for sampling in web browser) | Buy | View sample |
| Kindle (.mobi for Kindle devices and Kindle apps) | Buy | Download sample |
| Epub (Apple iPad/iBooks, Nook, Sony Reader, Kobo, and most e-reading apps including Stanza, Aldiko, Adobe Digital Editions, others) | Buy | Download sample |
| PDF (good for reading on PC, or for home printing) | Buy | No sample available |
| RTF (readable on most word processors) | Buy | No sample available |
| LRF (Use only for older model Sony Readers that don't support .epub) | Buy | No sample available |
| Palm Doc (PDB) (for Palm reading devices) | Buy | No sample available |
| Plain Text (download) (flexible, but lacks much formatting) | Buy | No sample available |
| Plain Text (view) (viewable as web page) | Buy | No sample available |
Reviews
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Review by:
Lisa Riebe
on Aug. 19, 2011 :
Thanks, Paul, I finished my press release because of the help in your book. I followed all the steps and studied your examples. It doesn't get any easier than following Paul's steps in "Trash Proof News Releases" to create a stunning press release. I'm sending mine out next week. I'll let you know how it goes.
(reviewed within a month of purchase)
Review by:
Dana Lynn Smith
on Nov. 22, 2009 :
Paul Krupin knows what it takes to appeal to the media and deliver value to readers, and he shares his wealth of experience in Trash Proof News Releases.
In addition to walking readers through the crucial steps in planning a publicity campaign and writing an effective news release, the book is packed with real-life examples. I especially like the tips and examples for specific types of releases, such as events, book announcements, and hard news.
Trash Proof goes a step further with an appendix featuring frank quotes from journalists who share their thoughts about working with authors.
This updated version of Krupin's earlier book also includes advice on taking advantage of new media opportunities."
—Dana Lynn Smith, author of The Savvy Book Marketer's Guide to Successful Social Marketing, www.SavvyBookMarketer.com
(review of free book)
Review by:
Vanilla Heart Publishing
on Nov. 14, 2009 :
(no rating)
Fabulous all encompassing guide to writing press releases that make sense and garner more media attention! Highly recommend, in fact, we've suggested this book to all our Vanilla Heart Publishing authors, encouraging them to take a proactive approach to their local media. Thanks, Paul!
Kimberlee Williams
Vanilla Heart Publishing
(review of free book)