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Mireille Liong-A-Kong, a Suriname native, graduated with a Master Degree in Computer Science from the University of Amsterdam and changed the capital of Holland for the city of Brooklyn New York in 2003.
Motivated by the hair and scalp issues that a majority of Black women are dealing with, Liong started writing with the purpose to redeem the beauty of natural hair in the hope to decrease these problems.
Her debut, also the first Dutch book about African hair care, was sold out within two months. Going Natural, How to Fall in Love with Nappy hair, her American book, tops Amazon’s list on the subject of natural hair.
Today, Liong is a leading social entrepreneur who uses new technology to realize her goal. With a social network magazine called going-natural.com, an exhibition named "Bad Hair at its Best" and the all too popular pageant America’s Next Natural Model, Liong is on top of promoting the beauty of natural hair.