Ultimate Business Bible for Entrepreneurs

By Drew Stevens
$9.99 Rating: Not yet rated.
Published: July 22, 2011
Words: 48,038 (approximate)
Language: English
ISBN: 9781466113664

Short description

This book helps companies to methodically focus on acquiring and retaining customers with a strategic model known as MASS. MASS redirects company activities from its final result- the customer’s point of view. MASS integrates four vital areas of company operations (Marketing, Accounting, Sales and [Customer] Service so that entrepreneurs work smarter not harder in acquiring clients and revenue.

Extended description

There is a reason why business fails – a lack of focus for customer acquisition and retention. The opinion offered is based on the quote, “The purpose of business is to create and keep a customer” from Peter Drucker’s 1954 bestseller, The Practice of Management. In fact, 93% of most business fails because they lack customer focus. Failing businesses subsist in small offices, with limited budgets, anticipating revenues and customers. The struggle stems from a myopic focus for shareholder profitability and tactical bromides for creating revenue.

Business cannot be defined it terms of profit; it must be defined by the acquired and retained customers. Business actions create a customer. Ultimately the customer determines the business, what it produces and whether it will prosper. Many business fail because they focus more on short-term profits rather than on acquiring and retaining customers. Businesses also lack a strategic approach to client acquisition.

This book helps comp.. (Read more) There is a reason why business fails – a lack of focus for customer acquisition and retention. The opinion offered is based on the quote, “The purpose of business is to create and keep a customer” from Peter Drucker’s 1954 bestseller, The Practice of Management. In fact, 93% of most business fails because they lack customer focus. Failing businesses subsist in small offices, with limited budgets, anticipating revenues and customers. The struggle stems from a myopic focus for shareholder profitability and tactical bromides for creating revenue.

Business cannot be defined it terms of profit; it must be defined by the acquired and retained customers. Business actions create a customer. Ultimately the customer determines the business, what it produces and whether it will prosper. Many business fail because they focus more on short-term profits rather than on acquiring and retaining customers. Businesses also lack a strategic approach to client acquisition.

This book helps companies to methodically focus on acquiring and retaining customers with a strategic model known as MASS. The selling point of this book is showing companies how to reallocate resources so that MASS redirects company activities from its final result- the customer’s point of view. MASS integrates four vital areas of company operations (Marketing, Accounting, Sales and [Customer] Service to create communication channels and messages that deliver clear, consistent and compelling messages that influence and create more customers.
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Tags

marketing, small business, sales and marketing, entreprenuership, entreprenuers, sales effectiveness

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