Recession 101: Understanding the Business Environment in Recession & Recovery

What makes a recession so different from business-as-usual? "Recession 101" should help you put it all together. Starting with the mechanism of business cycles, we move onto an understanding of the Economy in recession. this then gives an appreciation of what is happening in your Company, your Competitors and your Customers. "Recession 101" is essential reading for busy managers at all levels.

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Words: 11,360
Language: English
ISBN: 9781465741318
About Rupert Hart

Rupert Hart MBA has been an operating manager and marketing executive through several downturns. He has two decades of hands-on experience in advising companies on recession strategy. He is the author of "Recession Storming; Thriving in Downturns through Superior Marketing, Pricing and Product Strategies."

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