Maximizing Revenue & Margin from your Existing Customers in Recession & Recovery

Why are Existing Customers always your starting point in a recession? Because they trust you and have relatonships already set up with you. This book will show you to focus on the right customers, reinforce customer loyalty and extract more revenue. "Maximizing Revenue" should be required reading for busy managers and sales executives at all levels.

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Words: 11,500
Language: English
ISBN: 9781466148147
About Rupert Hart

Rupert Hart MBA has been an operating manager and marketing executive through several downturns. He has two decades of hands-on experience in advising companies on recession strategy. He is the author of "Recession Storming; Thriving in Downturns through Superior Marketing, Pricing and Product Strategies."

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