Advancing with New Products in Recession & Recovery

New Products - the most powerful business strategy in recession. Why? Because everyone is selling the same old stuff and the same old stuff isn't selling. This book will help you in exploring short-term fixes, designing a great product-offering, using recurring revenue to build the ultimate product, seeking new product ideas, and maximizing the new product development process. Essential reading.

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Words: 10,950
Language: English
ISBN: 9781465892539
About Rupert Hart

Rupert Hart MBA has been an operating manager and marketing executive through several downturns. He has two decades of hands-on experience in advising companies on recession strategy. He is the author of "Recession Storming; Thriving in Downturns through Superior Marketing, Pricing and Product Strategies."

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