Branding 123: Build a Breakthrough Brand in 3 Proven Steps - Second Edition

This updated Second Edition offers small brands the opportunity to apply proven strategies and techniques used by the big guys. A branding expert provides readers with a comprehensive yet simple plan to follow so they can (1) build a brand positioning statement, (2) build a brand identity, and (3) build a brand marketing plan. Written clearly and concisely. Includes examples/resources. More

Available formats: epub, mobi, pdf, rtf, lrf, pdb, txt

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Words: 18,660
Language: English
ISBN: 9781466061255
About Barry Silverstein

I am a professional freelance writer who writes books, articles, blogs, and promotional copy for leading publications, websites, and select clients.

I have a background in advertising and marketing. I founded a direct and Internet marketing agency and ran it for twenty years, and I have thirty years of business experience.

I have authored the following non-fiction books: The Breakaway Brand - co-author (McGraw-Hill); Business-to-Business Internet Marketing (Maximum Press); Internet Marketing for Technology Companies (Maximum Press); three books for small business managers in the Collins Best Practices series (HarperCollins).

I have written one work of fiction (a techno-thriller novel): The Doomsday Virus (iUniverse, Smashwords).

I'm also active in the Asheville, NC animal welfare community and publish Carolina Mountain Dog, a blog for dog lovers (www.cmdog.com).

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