Beat the Consumer Credit Con: How Marketers Play Tricks on Your Brain

Our brains are wired toward patterns of chemical reward and the marketing industry has learned to pull these triggers with expert precision. By simply convincing you that you'll be hipper, sexier, and one of the gang THE CONSUMER CREDIT CON convinces you to pay more for aspirational products. You can spend two-thirds less money by seeing through the con and learning to buy commoditized products. More

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About Nic Adams

Nic Adams is a guy who has lived the frugal lifestyle for 30 years and has learned to have a good time all along the way. Raising 4 kids (with 2 in college at the same time) with his stay-at-home wife, together they have reached their goals of financial security, happiness, and parenthood. Nic looks forward to retiring from his job as a project manager and doing what he loves to do full-time: helping other people achieve their life goals.

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