Book Marketing DeMystified

The purpose of this book is to demystify book marketing, and help you figure out the optimal marketing strategy for your book, based on your resources and situation. By making the optimal marketing mix choices, you will be successful on your own terms and you will have fun!

Author BRUCE BATCHELOR is the inventor of the POD print-on-demand approach to publishing for indie authors.

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About Bruce Batchelor

In 1995, BRUCE BATCHELOR rocked the publishing industry when he invented print-on-demand (POD) publishing and triggered a landslide of new books from every country in the world. Since then, more than 100,000 writers have seized the opportunity to be published, and the rate is accelerating. In 2009, an estimated 100,000 new authors used POD services such as AuthorHouse, BookSurge, iUniverse, Lulu, Trafford and Xlibris. Bruce was CEO of Trafford Publishing for its first 11 years. It has since been acquired by Author Solutions Inc.

As a next step, Bruce has turned his attention to solving the rest of the puzzle: how self-publishing ("indie") authors can be successful in SELLING their books in cost-efficient and environmentally-friendly ways.

Bruce is owner/publisher at Agio Publishing House in Victoria, BC, Canada. A bestselling author and management consultant, Bruce speaks at writers conferences and universities.

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