How Not to Run your Business, A Guide for the Positive Thinker

A book for new managers discussing the roots of business success, qualitative decisions and their translation into executable activities. It is about people, leadership, choices, innovation, markets, communications and execution strategies. An example-rich methodology shares vast experience to improve executive decisions while avoiding typical pitfalls. Recipient of the 2013 QED excellence award More

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About Jephtah Lorch

Mr. Jephtah Lorch develops the Qualitative Decision Making process which focuses on the interface between vision, wishes and dreams and the Quantitative world in which visions are materialized. It is this interface where dilution and poor execution takes place.

Mr. Lorch bases his work on his experience as CEO and his consulting activities that focus on strategy consulting and mentoring executives. As CEO, Mr. Lorch created substantial shareholder value by applying his extensive management experience and said principles. Mr. Lorch turned around a bankrupt wireless company which was sold to a NASDAQ traded corporation, merged a telecom equipment company into a NYSE conglomerate and made an exit from an optical company. He managed several other technology companies, developing strategic relationships with companies like Texas Instruments, Sony, HP, Samsung and others.
Mr. Lorch held executive positions in Europe and US, led major Homeland Security projects in South America and Africa and conducted business worldwide.
His perspective of management mirrors his people oriented approach, his extensive international and cross-cultural experience, as well as his interest in historical processes.


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