The Market Entry Toolkit

How do you select a foreign market correctly? Is there a way to "grade" a market and compare one country to another? How do you choose the correct way to enter a foreign market? How do you effectively sell in different countries? What are the roadblocks and pitfalls that await you overseas? How do you avoid "losing your shirt" abroad? More

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About Bill Decker

MBA in International Management from Erasmus University, The Netherlands
Bachelor's degree in Science from the State University of New York, Binghamton
Publisher of two underground best-selling booklets under the Lessons From the Road series
Dozens of start-up successes, and 3 colossal start-up failures (great learning experience)
Work experience in 72 countries
On-the-ground experience in Europe, Asia and The Middle East
Creator/Founder of www.internationalbusinessminute.com
Creator/Founder of www.lemonaderadio.com

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The Market Entry Toolkit
How do you select a foreign market correctly? Is there a way to "grade" a market and compare one country to another? How do you choose the correct way to enter a foreign market?How do you effectively sell in foreign countries? What are the roadblocks and pitfalls that await you overseas? Is there a list of all of the issues invloved in international marketing and global business?

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