“I wish we had this book 20 years ago, but we are very lucky to have it going forward. Being a practical person, I gravitate toward work that helps me move the ball forward, and certainly Animal Impact is a classic.”

- Esther Mechler, Founder, Spay/USA

“Effective animal advocacy is a difficult business. To move people with long-standing, entrenched attitudes and behaviors requires a deep understanding of what it takes to create change. This book will give you the insight you need to get the results you want.”

- Che Green, Founder and Executive Director, Humane Research Council

“When it comes to the mantra 'Work smarter, not harder,' Caryn Ginsberg is the ultimate guru. Whether you're expanding an existing program or starting on a new endeavor, it would be a mistake to do so without referring to Animal Impact before moving forward. The difference means getting the most for the animals!”

- Ruth Steinberger, Founder, SpayFIRST!

“This book is a must read for grassroots animal activists everywhere. If you simply read the book, you will become familiar with tried and true practices and be inspired by how they were successfully used by some of today's most respected animal activists. If you use the book as a study guide and apply the knowledge learned, you’ll get results you never dreamed possible.”

- Bob Leonard, Cofounder, Mid-Atlantic Animal Rights Coalition

“This book will assist all of us in achieving and exceeding goals to help create or change laws to protect all creatures great and small.”

- Belen Brisco, Animal Welfare Consultant

“This book is incredibly important and inspirational. This new approach promises real results based on a true understanding of what moves people to change their behavior. I look forward to sharing the ideas and experiences with fellow advocates.”