Every year, on New Year’s Day millions of people go on diets. They starve and suffer, and lose motivation by the Super Bowl. By spring these people are frantic to lose body fat quickly before beach season. Summer barbecues, sporting events, and parties foil dieting attempts. In the fall, failed dieters vow that after Halloween, Thanksgiving, Christmas/Hanukkah, and New Year they will go on a diet. Enter big bowls of Super Bowl nachos.
After a few years, a lot of people give up and accept their new body image. But there are millions of more unhappy overweight people right behind them, which is why diet books, products, systems, and packaged meals continue to be a billion dollar business.
Dieting (starvation) is not the solution. Dieting is such an unpleasant experience that it reinforces dread and inertia, which sets us up for more failure. That’s why this book is not about dieting, starvation, or suffering. WEIGHT LOSS MADE EASY is simple. No science; just my dietary program. (If you want to learn the physiology of metabolism, please read my other two books Death by Supermarket and Healthy, Sexy, Happy, which are both available on E-Book on Amazon.) My dietary program works because it’s NOT a diet.