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THE AUTHOR’S MARKETING HANDBOOK


CLAIRE RYAN



COPYRIGHT © 2012 Claire Ryan

All Rights Reserved


ISBN: 978-0-9881008-1-7



Special thanks to

Mike Masnick of Techdirt, whose ideas heavily influenced most of this book,

and Perry Wilson, for her invaluable advice.



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CHAPTER 1: GETTING TO KNOW YOU



Marketing is the process which creates, communicates, delivers value to the customer, and maintains the relationship with customers.”

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