How to Hold a Book Launch
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Mackay Books on Smashwords
COPYRIGHT; Heather Mackay; 2010
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How to hold a book launch
Congratulations on becoming a published writer
Whether you have 100 or 2,000 copies to sell, promoting and marketing is your next step, beginning with the book launch. Your book will sell best when it’s new to the market so it’s a good idea to make the most of the first three months.
There are a few things to consider about launching a new book: You want people to come to the event, you want to sell books, and you don’t want the launch to cost more than projected sales.