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FASHION UNRAVELED

How to Start, Run and Manage

an Independent Fashion Label

Jennifer Lynne Matthews

Published by East Bay Fashion Resource at Smashwords

Copyright 2010 Jennifer Matthews

Smashwords Edition, License Notes

This ebook is licensed for your personal enjoyment only. This ebook may not be re-sold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each recipient. If you’re reading this book and did not purchase it, or it was not purchased for your use only, then please return to Smashwords.com and purchase your own copy. Thank you for respecting the hard work of this author.

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No part of this book may be reproduced electronically or by other means without permission in writing from the author, except by a reviewer who wishes to quote passages in connection with a review written for inclusion in a magazine or newspaper.

ISBN: 978-1-4524-7120-4

Library of Congress Control Number: 2009900314

NOTE: FORMS AND TABLES FOUND IN THE PRINTED VERSION OF THIS BOOK ARE AVAILABLE FOR FREE DOWNLOAD ON OUR WEBSITE www.EastBayFashionResource.com

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Table of Contents

Introduction to the Fashion Industry

Chapter 1: Background and Statistics

Chapter 2: Summary of the Design Process

Developing your line

Chapter 3: Define yourself

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