1. Life before truck school.
I was young I made a huge mistake, I saw the movie “Crazy People”
and thought a career in advertising would be fun. After getting a
useless degree in Communications and then having to spend two more
years getting a useful certificate in copywriting in a famous ad
school, I finally achieved my dream of working in advertising, and
guess what? I should have dreamt something else.
Sure, there where fun times, at my first agency our boss had a company credit card with a $500 monthly limit for client meetings, which left plenty to give the ten of us in the creative team a free lunch three to five times a week. I was only making $30,000 a year, so whether it was a cheap Mexican place or a 5-star restaurant, I became infamous for ordering the most expensive item on the menu.
Our boss was a brilliant guy, we worked hard and play hard, he took us to the Auto Show, art galleries, and he demanded the most creative print ads, radio spots and TV commercials. But then, our car client put the agency on review. Why? Because they can, because they’re the kind of client that doesn’t believe in loyalty, they’ll give you millions of dollars to do their advertising their way, and after 2 or 4 years, they’ll give the account to someone else just to get a “fresh” perspective.
So, like rats in a sinking ship, we jumped to other jobs. I went to an agency in Detroit where the man who hired me was fired a week after I came, so I got stuck with a creative director that didn’t like me much, not to mention my spelling mistakes. Yes, I know, today copywriters are expected to be creative proofreaders with flawless spelling and grammar, but back then I was young and thought the power of my ideas would keep me employed. I was wrong, and for the next 11 years I experienced 5 job terminations, twice fired, once laid off, once I resigned before they fired me, and once they convinced me that by resigning I would not be able to get food stamps but I would look good in the eyes of employers.