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The Man Behind The Brand – On the Road


by Doug Gelbert


published by Cruden Bay Books at Smashwords


Copyright 2010 by Cruden Bay Books


All rights reserved. No part of this book may be reproduced or

transmitted in any form or by any means, electronic or mechanical, including

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without permission in writing from the Publisher.



Open a copy of the Information Please Almanac and turn to the chapter on famous people. 4000 names and you won't know hardly any. But what about names everyone knows? Pillsbury, Kraft, Maytag, Hertz, Kellogg, Gerber. Nowhere to be found. How many names are more famous than Howard Johnson? Milton Bradley? Oscar Mayer? But who were these folks? Let’s take a look at the men behind the famous nameplates of the open road...

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