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[Book Title]







BUSINESS POLICY AND ENVIRONMENT




by


B.Hiriyappa,Ph.D.,

Assistant Professor

Sambhram Academy of Management Studies

Bangalore



CHAPTER 1

BUSINESS AND INDUSTRY



INTRODUCTION


In this book, we shall discuss about the business, major objectives of business like survival, stability, growth, efficiency and profitability, environmental influence to business, environment analysis, characteristics of business environment, components of business environment, to know the relationship between the organization and its environment, the micro and macro environment and its elements like customers , competitors , organization, market , suppliers, intermediaries, demographic, economic, government, legal, political, cultural, technological and global environment impact on business. Companies how to enter into global market, its manifestation trends, strategic response to business, Porter’s competitive and five forces model analysis for business enterprises in industry, commerce and services sector. In this book indicates the recent changes in business and its scope to learn and manage in a intellectual way to normalize business functions at a maximize the utility to framework the business policy that will be helpful to develop strategy, implement strategy and evaluate and control the strategy by applying the strategic tools like as industrial analysis, situation analysis, competitor analysis, value chain analysis, business environment analysis, tailoring strategy which suitable to an enterprise and gain the competitive advantage.

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