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Owning It:
The Aspiring Entrepreneur's Guide to Planning & Launching a Successful Business

Cate Costa



Smashwords Edition
Copyright 2014 Cate Costa



This ebook is licensed for your personal enjoyment only. This ebook may not be re-sold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each recipient. Thank you for respecting the hard work of this author.



Table of Contents

Introduction

The book's structure and contents

Assessing your situation: are you ready to be an entrepreneur?

Pulling together the basics of your business plan
How to download the worksheets and templates
Products and services and the value chain
Value proposition
Business model
Market research and analysis
Marketing plan
Operations plan
Legal business structure
Management and organization
Personal financial statement
Financial plan
Pulling it together

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