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Published by Roger Mendelson at Smashwords

Copyright 2011 Roger Mendelson

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I wrote this book during the unfolding of the surreal backdrop of what is now known as the GFC (Global Financial Crisis).

The readership market I was aiming at was small to medium sized business operators, whose ambitions were to make their businesses bigger and better.

I did not agonize over the writing process.

The book was “in my head” and the pages very quickly seemed to develop their own voice.

The reason is that the ideas, principles and observations were being stored away in the hard-drive of my brain from the time when I set up my first little business, when I was twelve years old.

The only thing which surprised me, as I wrote the book, was just how relevant the ideas I had were to gigantic corporations as they were to small businesses.

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