Navigating The Creative Process:
6 Steps to Creative Success
Copyright©2012 by Steve Nubie
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To my wife Jan who has somehow put up with 38 years of me in the advertising and marketing business. To my kids, Mike, Anna and Danny who have always thought I had the coolest job in the world. To Bob Jones who got me into this business, and Bob Ebel who to this day has guided me through it. To all of those poor art directors who had to work with a writer with a degree in film and color theory: Fred Braidman, Bob Sears, Bill Stone, Walt LeCat, Bob Taylor, and many more. To those brilliant Creative Directors who made my job easier when I stumbled into management as a GCD or Chief Creative Officer: Heidi Schoeneck, Janet Broesch, Brian Lorenz, Evan Peter. To Lor Gold, Rob Nolan and Allen Klein who have always been mentors and friends. To Paul Schrage, Roy Bergold, Aye Jaye, Susan Leick, Dave Batt, Sue Cox, Tom Pickles, and John Sanfacon and hundreds of others who made my time at McDonald's extraordinary.