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THE 10-MINUTE PR CHECKLIST



Earn the Publicity You Deserve

Copyright 2011 Mark Coker

Smashwords Edition



This ebook is licensed for your personal use only. This ebook may not be re-sold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each recipient. If you’re reading this book and did not purchase it, or it was not purchased for your use only, then please return to Smashwords.com and purchase your own copy. Thank you for respecting the hard work of this author.



Acknowledgements

Thank you to my many former Dovetail Public Relations clients for contributing to my knowledge and appreciation for this magic we call public relations. Thanks to Gene Grossman of Magic Lamp Press for contributing copy editing to this book. Nikolai Shevchuk contributed additional copy editing. Cover design by Joleene Naylor.





Table of Contents



INTRODUCTION



PART ONE – THE SELF-AUDIT

Audit Your PR Posture

Audit Your PR Planning

Audit Your Vision

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