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Dealing with grumpy editors

(a media survival guide)

By Dan Kaufman



Published by Dan Kaufman at Smashwords

Copyright © 2011 by Dan Kaufman

All rights reserved.

This ebook is licensed for your personal use only. This ebook may not be resold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each recipient. Thank you for respecting the hard work of this author, who needs the money to pay for cat food (and trust us, the cat is large and gets angry when hungry).

Email: dkaufman AT iinet.net.au

Cover photo copyright © 2011 by Mark Holloway.

Introduction

As a journalist and an editor it amazes me how poorly some PR agencies represent their clients. Forget about getting their messages heard and developing a good image – I find clients often miss out on exposure or even gain bad publicity because of, rather than despite, their PR. And trust me, there is such a thing as bad publicity. I’m not letting marketing managers and companies that do their own PR off the hook either – they often make the same mistakes as PR agencies.

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