By Keith Cuddeback, Real Estate Consultant and California Broker
Copyright 2011-2013 Keith Cuddeback
Lead generation for Realtors the easy way
Smashwords Edition, License Notes
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When you become a Real Estate agent, your job description can be boiled down to one fundamental activity; lead generation. You are now in the lead generation business, congratulations. It is now your job to find people, who want to buy a house, sell a house or invest in real estate.
Years ago, when I got into the business, lead generation meant networking with my sphere of influence (SOI), farming, door knocking & cold calling. These ways all still work today but they are expensive, time consuming and inefficient ways to find your prospects.