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Introduction

Life’s challenges are not supposed to paralyze you,
they’re supposed to help you discover who you are.”
Bernice Johnson Reagon



The AVMA 20/20 Vision Commission wrote in its recent report that, “The next decade is likely to usher in the most significant changes in the AVMA’s history – changes that are being driven by unprecedented globalization, remarkable technological advances and socio-economic changes.” Clearly, the AVMA and its leadership must meet those challenges. AVMA all too well understands the significance of these coming changes and has prepared this strategic plan to address the highest priority strategic issues facing the profession and the ensuing transformation of the association.

Since its founding, supportive members, dedicated volunteer leaders, and committed staff have been the backbone of the AVMA. In 2013, the AVMA will celebrate its 150th anniversary as the nation’s largest veterinary medical membership organization – serving over 80,500 member veterinarians currently – and perhaps the most recognized veterinary association in the world. This important milestone will bring with it an opportunity to celebrate the many successes and contributions the veterinary medical profession makes to both our nation and the world. While we plan for celebration, however, we must, at the same time, continue to conceive and construct an evolving strategic plan that lays the foundation for addressing the most critical, contemporary issues affecting veterinary medicine.

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