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Inside and Outside of the Press Box

Looking for the Next Bill Simmons

Credentialing Bloggers

Part 5: Careers and Business

Why You Should Write for Free

Lessons From Leonsis

What Two Team Owners Didn’t Say

Acknowledgments

About the National Sports Journalism Center

About the Author

Part 1: Writing for the Web

How Writing for the Web
Is Different, and How It Isn’t

There’s no shortage of advice on how to write for the Web. People don’t read – they only skim. You have to write short. You should use lots of bullets. Make lists – but not long lists, because people don’t read.

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