F. Annie Pettit PhD

Biography

Annie Pettit, PhD is the Vice President, Research Standards at Research Now and the Chief Research Officer of Conversition Strategies. She has more than 15 years of experience as an online market researcher and specializes in social media market research, survey research, and data quality. Annie is a member of the CASRO, MRA, and ESOMAR social media research committees. She was previously the VP of Online Panel Analytics at Ipsos where she created their proprietary survey panel data quality system. Her expertise in research methods and data quality has been highlighted through numerous conference presentations, including ARF, CASRO, MRA ,MRIA, NetGain, NewMR, and IIR. She has also published numerous articles in both professional and refereed magazines and journals. Annie tweets at @LoveStats and maintains the LoveStats marketing research blog where she occasionally showcases her attempts at being a better baker and gardener

Where to find F. Annie Pettit PhD online


Books

The LoveStats Blog Volume 2: 2010
By
Price: $2.99 USD. Words: 26,450. Language: English. Published: March 29, 2012. Category: Nonfiction » Business & Economics » Research & development
Research should be fun and interesting, not dry and boring. Join Annie for an entire year of blog posts in which she shares educational yet light-hearted opinions about statistics, surveys, research methods, social media and more. Some opinions are highly controversial and much debated within the research world while other opinions are just plain fun.
The Listen Lady
By
Price: $7.95 USD. Words: 43,240. Language: English. Published: November 30, 2011. Category: Nonfiction » Business & Economics » Marketing
(5.00 from 1 review)
Research should be fun and interesting, not boring and over-complicated. The Listen Lady combines the best of storytelling and market research education to outline the processes, advantages, and disadvantages of social media listening research. Written for brand managers, marketing practitioners, and researchers, practical examples make the technique easily accessible to everyone.
The LoveStats Blog Volume 1: 2009
By
Price: $1.99 USD. Words: 19,330. Language: English. Published: September 4, 2011. Category: Nonfiction » Science and Nature » Philosophy of Science
Research should be fun and interesting, not dry and boring. Join Annie for an entire year of blog posts in which she shares educational yet light-hearted opinions about statistics, surveys, research methods, social media and more. Some opinions are highly controversial and much debated within the research world while other opinions are just plain fun. Come along for the ride!

F. Annie Pettit PhD’s tag cloud