Frank Roettgers is an Environmental Consultant, author of the award-winning book 'Going Green Together', and co-author of the book 'The Definitive Guide to Getting Your Budget Approved'. He received his MSc degree in Strategic Management from the Dublin Institute of Technology and has been awarded multiple times for his outstanding academic achievements.
As a strategist on corporate environmental practices he researched green business strategies and focused on new insights how to gain and maintain a sustainable competitive advantage. Amongst others, he has been a consultant to KLM Royal Dutch Airlines, Tesco, and SAS.
At a time when ‘going green’ is at the top of the agenda of many organizations one of the most critical success factors of strategy implementation escapes the notice of many business professionals: the alignment of employees with the green strategy.