Richard J. “Rick” Basch, MBA, CFE, PMP, has worked in the franchising field for more than fifteen years on both ends of the franchisor and franchisee spectrum. He is the founder and CEO of GoodFran Franchise Consulting, where he provides high-quality consulting services to both current and prospective franchisors and franchisees.
Behind the Franchise Curtain
by Richard Basch
Are you interested in learning more about the wild and wooly world of franchising and wondering where the heck to get started? Or perhaps you’ve already taken the leap and you’re questioning your sanity. Well, if you’re reading this, you’ve come to the right place! Richard takes the reader on a refreshingly honest and at times hilariously irreverent look at what really goes on in franchising.
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