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Deeply dedicated to making marketing - customer focused; selling - about meeting customer needs; strategy - about delivering value; and leadership - about inspiring people.
For more than twenty-five years, Certified Business Communicator P. Griffith (Griff) Lindell has served as a senior level marketing strategist and a leader to established, reorganizing, and emerging companies.
Explaining Your Business So People “Get It!”
The picture is this: you step into an elevator, someone there asks what it is you do, and by the time that the elevator reaches its destination, you can paint a clear, concise and compelling picture of your business.
You have invested in displaying at a trade show – do you know how to make the most from your investment?
This guide provides 10 important issues that must be addressed to help you stand out and get action.
What Your Mom Would Tell You About Public Speaking (If She Knew Anything About Public Speaking)!
Six tips that will help when you have the opportunity to speak in public – one of the most anxiety-producing activities for most people.
This quick guide can help you reduce that anxiety.
A quick guide that will help you learn how to develop a winning marketing attitude, focused on the customer resulting in a process that will assure an integrated communication approach yielding powerful, focused messages.
Barriers are all around us. We all have to overcome them. There are seven guidelines, based on a story from Judeo-Christian and Muslim literature, that provide a framework for “overcoming” your impediments to success.
Learn about the kinds of diversity that will develop powerful teams – a diversity based on value-systems that each person prefers, offering a different perspective on problem-solving and solutions.
Discover how to access these and then how to get through and produce positive action.
Walking in your customer’s shoes helps you deliver value messages that customers need to hear. There is an eight-step process to develop the customer-centric thinking approach to marketing –both in retail and business to business.