Herrick Lyons

Biography

DONALD SPARKMAN, the award-winning graphic designer and president of Sparkman+Associates, has recast himself as the writer of page-turning thriller novels using the nom de plume of Herrick Lyons.
Under his new pen name, he has written the novels "The Niche" and "The Tower." Both are unique in that they spring from his intimate knowledge of the fields of graphic design and advertising. The stories come from an imaginative mind that takes murder and international intrigue to a whole new level - and you with it. Sparkman points out, "I can identify with my book's characters as they are all old friends of mine."
Why the pen name? Sparkman says he continues to work as a designer and he wants to keep his identity separate, as well as its association with his award-winning design agency. Sparkman+Associates has been a pre-eminent design agency in the Washington metropolitan area for more than 30 years and has won national and international awards for his design work, which has ranged from readily familiar logos to consumer packaging.
During his career, Sparkman served twice as president of the Art Directors Club of Metropolitan Washington, and he founded and was the first president of the International Design by Electronics Association (IDEA) based in New York.
Sparkman also wrote the instructional book, "Selling Graphic & Web Design," for designers published by Allworth Press. The book was translated to Spanish and printed in Mexico as a textbook which was chosen by Critique magazine as one of the top 85 books for designers written in the 20th century. It is now an e-book on sale at Amazon and Barnes & Noble as well as other fine stores.

Where to buy in print

Books

This member has not published any books.