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• Music Promotion for Everyone, Volume I on Aug. 23, 2011
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  Music Promotion for Everyone Part 1 Music schools and colleges are churning hopeful musos every year and that creates an increasingly tough economic climate for all. Let’s say you have just completed three years of study and now consider yourself a highly competent guitarist, drummer, etc. “What to do?” There are hundreds of musicians just like you but there are very few opportunities. You need an edge, some advantage to put you ahead of the mob. Veteran music publicist Cheryl Hughey has just released a new ebooklet, "Music Promotion for Everyone, Volume 1." It is designed to fit the growing needs of music students and addresses the skills required to market oneself that most colleges ignore. This short, easy-to-read, collection of essays covers the subjects of leadership, salesmanship, marketing, communication skills and roles of industry professionals, appearance bookings and social media. Cheryl should know, this has been her life in the tough US market for years. "The lessons are designed to give the developing artist a solid foundation in the key business skills needed to survive in the highly competitive entertainment marketplace," says the author. Music Promotion for Everyone, Volume 1 can be purchased for $3.99 on various ebook reader formats via Smashwords by visiting the following link: www.smashwords.com/books/view/76420. Musicians of any age or experience are encouraged to visit the author's Twitter page at to check for special coupons and offers: www.twitter.com/cherylhughey to check for special coupons and offers. Or visit www.cherylhugheypromotions.com for more biographical information on the author. Chapters cover all the basics of self-marketing, including: How to Sell Yourself; The Basics of Marketing Your Music; Writing the Perfect Email; Industry Roles and How to Ask for Help; The Space Between the Notes; How to Book Gigs; Marketing Yourself from the Bandstand; How to Be a Social Media Guru; Twitter Versus Facebook. In addition to publicity, Cheryl’s diverse skill set has included working in business marketing, freelance newspaper journalism (nationally published magazine writer), editing, radio promotions, concert promotions, bookings and social media. You may write to her at cherylhughey@hotmail.com. I would! E-mail me at manofjass@yahoo.com to chat or for details of SA’s only international jazz magazine, The Jassman (now available via e-mail) or any queries regarding jazz you may have. Jazz CDs for review should be posted to Box 320 Bruma Johannesburg 2026 South Africa. Brian Hough The Jassman