Bob Brothers, principal of the management consultancy Marketing Intelligence & Strategy Associates, is a creative, forward thinking marketing and business strategy professional.
Bob earned deep, hands-on marketing research and business development expertise as an independent consultant and as a marketing research and new business development leader with global consumer and industrial products companies, Eastman Chemical and DuPont. He has achieved notable successes …
* Creating and executing new business and market development strategies, successfully introducing new products and entering new, untested markets.
* Planning and executing complex marketing research programs, formulating valuable insights and recommendations, and collaborating with business leaders to implement results.
* Leading high performance teams and building global marketing capabilities and marketing research competence
Bob expertise centers around high performance and specialty materials, the industries that transform them, and the consumers who use them.
Bob hold a BS in Chemical Engineering from University of Texas (Austin) and MS in Chemical and Petroleum Engineering from Kansas University.
Bob’s global consulting practice, Marketing Intelligence & Strategy, is headquartered in Austin, Texas, where he lives and writes.
Where to find Bob Brothers online
Sunshine, Blue Skies ... At Home with Wind and Solar Energy
Taking the mystery out of energy by explaining the fundamentals of conventional and alternative energy sources, by providing practical advice about wind and solar energy for your home and small business, and by giving alternative energy suppliers a roadmap to growing the community of alternative energy users.
Your Brand Is Your Business: Creating Value in Your Brands and Branding Strategy
'Brand' is a concept essential to the entrepreneur's or marketing leader's success, but 'brand' and 'branding' are as likely to sow confusion and wasted effort as they are to drive business excellence.
"Your Brand Is Your Business ..." explains what branding is all about, how to create brand equity, and how it puts money in the bank for your successful brand.
Greener Materials and the Markets That Use Them
"Greener Materials and the Markets that Use Them" provides a comprehensive overview of the products, raw materials, and end uses that are leading a transformation to a 'greener' more environmentaly friendly America.
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