We believe the world as we have known it-social, cultural, environmental-is in the midst of a transition so profound that voices from the past can no longer guide us. We need new voices, and our purpose is to publish them.
Our brains are wired toward patterns of chemical reward and the marketing industry has learned to pull these triggers with expert precision. By simply convincing you that you'll be hipper, sexier, and one of the gang THE CONSUMER CREDIT CON convinces you to pay more for aspirational products. You can spend two-thirds less money by seeing through the con and learning to buy commoditized products.
This ground-breaking book explores the timely topic of how public and private business cooperation can solve complex social problems such as depopulation, derelict town centers, and decline of existing industries. Japan’s New Local Industry Creation is essential reading for any governmental or corporate executive facing the daunting challenges of managing public/private projects.