Barry Silverstein

Biography

I am a professional freelance writer who writes books, articles, blogs, and promotional copy for leading publications, websites, and select clients.

I have a background in advertising and marketing. I founded a direct and Internet marketing agency and ran it for twenty years, and I have thirty years of business experience.

I have authored the following non-fiction books: The Breakaway Brand - co-author (McGraw-Hill); Business-to-Business Internet Marketing (Maximum Press); Internet Marketing for Technology Companies (Maximum Press); three books for small business managers in the Collins Best Practices series (HarperCollins).

I have written one work of fiction (a techno-thriller novel): The Doomsday Virus (iUniverse, Smashwords).

I'm also active in the Asheville, NC animal welfare community and publish Carolina Mountain Dog, a blog for dog lovers (www.cmdog.com).

Where to find Barry Silverstein online


Books

B2B Marketing 123: A 3 Step Approach for Marketing to Businesses
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Series: 123 eGuides. Price: $2.99 USD. Words: 9,910. Language: English. Published: September 12, 2014. Category: Nonfiction » Business & Economics » Accounting
Written by a B2B marketing expert, B2B Marketing 123 presents a 3 step approach for marketing to businesses that is grounded in timeless principles but recognizes and takes advantage of the brand new marketing world we live in. It focuses on understanding audience, leveraging the media of today and tomorrow, and creating a customer-centric culture. A wealth of additional resources are included.
On Your Own 123: Launch a 1-Person Business in 3 Proven Steps
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Series: 123 eGuides. Price: $2.99 USD. Words: 12,860. Language: English. Published: June 29, 2012. Category: Nonfiction » Business & Economics » Starting up
More people than ever before are considering or starting their own businesses. This eGuide provides a basic overview of what’s involved in launching a 1-person business. It includes valuable information about starting, growing, and managing a 1-person business.
Small Biz Trio: Three eGuides for Marketing Success
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Series: 123 eGuides. Price: $6.99 USD. Words: 40,670. Language: English. Published: February 15, 2012. Category: Nonfiction » Business & Economics » Marketing
This eGuide is a compilation of three previously published eGuides, produced in one handy, specially priced eGuide. The eGuide includes the full text from: - Branding 123: Build a Breakthrough Brand in 3 Proven Steps - Product Launch 123: Launch a New Product or Service in 3 Proven Steps - Sales Leads 123: Generating, Qualifying, and Converting Sales Leads in 3 Proven Steps
Sales Leads 123: Generating, Qualifying, and Converting Sales Leads in 3 Proven Steps
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Series: 123 eGuides. Price: $2.99 USD. Words: 14,000. Language: English. Published: January 31, 2012. Category: Nonfiction » Business & Economics » Sales & selling / management
This eGuide offers any type of small business a 3-step process for generating, qualifying, and converting sales leads. Written clearly and concisely and includes examples and extensive additional resources.
The Best of Carolina Mountain Dog
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Price: Free! Words: 27,980. Language: English. Published: December 2, 2011. Category: Nonfiction » Home and Garden » Pets & livestock
This is a collection of blog posts from Carolina Mountain Dog (www.cmdog), the leading dog blog in the Carolina mountains. Over 100 posts have been compiled in convenient eBook format with all links included. Packed with useful information for dog lovers in Western North Carolina and Upstate South Carolina!
Product Launch 123: Launch a New Product or Service in 3 Proven Steps
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Series: 123 eGuides. Price: $2.99 USD. Words: 12,850. Language: English. Published: September 22, 2011. Category: Nonfiction » Business & Economics » Small business and entrepreneurship
This eGuide offers small businesses with new products or services an overview of a proven product launch process so they can (1) conduct market research (2) create and market a prototype, and (3) successfully launched a product or service. Written clearly and concisely. Includes extensive additional resources.
Branding 123: Build a Breakthrough Brand in 3 Proven Steps - Second Edition
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Series: 123 eGuides. Price: $2.99 USD. Words: 18,660. Language: English. Published: July 28, 2011. Category: Nonfiction » Business & Economics » Marketing
This updated Second Edition offers small brands the opportunity to apply proven strategies and techniques used by the big guys. A branding expert provides readers with a comprehensive yet simple plan to follow so they can (1) build a brand positioning statement, (2) build a brand identity, and (3) build a brand marketing plan. Written clearly and concisely. Includes examples/resources.
Water's Edge
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Price: $2.99 USD. Words: 75,290. Language: English. Published: July 27, 2011. Category: Fiction » Thriller & suspense » General
(5.00)
First in a new environmental thriller series featuring Blackout the dog! Someone is polluting the French Broad River in Asheville, North Carolina with benzene. Retired environmental investigator David Samuels and his chemical-sniffing dog Blackout are asked to find out who’s doing it and why. But river pollution is just the beginning of a bizarre and sinister plot.
The Doomsday Virus
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Price: $1.99 USD. Words: 96,110. Language: English. Published: July 3, 2011. Category: Fiction » Thriller & suspense » General
Fast paced and exciting... a fascinating inside look at the world of computer hackers... good characters and a heck of a good story! Originally published in 2003, this sizzling novel predicted cyberterrorism and seems shockingly real. THE DOOMSDAY VIRUS was a finalist in the 2004 Book of the Year Awards sponsored by ForeWord magazine, which reviews independent and small press books.

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