B. Mechelle Mauldin is the Chief Executive Officer of The Mauldin Group, Ltd, a business marketing firm specializing in customized online marketing strategies that help companies decrease costs and increase sales. She has built her expertise as a knowledgeable and experienced Search Engine Optimization Consultant and Copywriter in combination with her skills as a Web Developer for more than a decade.
In a nutshell, this workbook will help you identify and assess the needs your client's organization, define the goals and objectives of the program, and determine the specific program components that can help them reach their goals. It will also give you a lot of useful ideas that can help ensure the successful implementation of the program and how you can evaluate the results.