Paul Sebastien


Biography

About the author:
Author Paul Sebastien’s unique, unusual background serves as the ideal base from which the definitive “Facebook etiquette” book would spring. As a Web industry veteran, former Platinum Record Award-winning music producer, “Social Web” expert, product creator, writer and speaker (among other hats worn), Paul has also held key product management & marketing positions at companies such as Microsoft and Sony. Well-known among internet, music and technology industry peers, Paul is viewed as an innovative Web/media thinker, creator and communicator. He is perhaps best known for such varied achievements as:

Co-founded the first interactive Web music technology with technology/music legend Thomas Dolby with Beatnik.com in the mid-1990's, riding the dotcom rollercoaster through five wild years of Silicon Valley startup experience.
Won multiple awards for innovative Web technology, licensed technology and content to such companies as Microsoft, Netscape, Nokia and more.
Interacted frequently with Internet luminaries such as Marc Andreessen of Netscape, Jerry Yang of Yahoo, legendary venture capitalist Vinod Khosla, Todd Rundgren and many others.


Founded, created and served as Editor-in-Chief for leading online education & “brain health” Web company BrainReady.com, which grew from over a half-million unique readers within six months of launch due to a unique mix of catchy, relevant articles, editorials and news content (written by Paul).

Wrote 50+ original education, brain health, nutrition and related editorials & feature articles – many of which achieved top Google popularity ranking & top “page one” linking.
Co-wrote and published three original BrainReady “brain exercise workbooks”: The BrainFlex series (paperback and e-books, Amazon.com and other retail)
Speaker, host and narrator of the popular BrainReady BrainCast Podcast on Apple iTunes Store – achieved Top 10 Podcasts, with hundreds of thousands of listeners and fans.
Paul later sold BrainReady to an Australian Web content company in 2008 to focus on writing books and speaking.

Won a Platinum Record Award (over 1.7 million copies sold) for his work as a music producer & songwriter, having scored and produced music for movies (“Mortal Kombat”), television shows (“Alias”, “E-Entertainment”, “Ricki Lake Show”, many others), and modern musical groups (“Psykosonik”, “Basic Pleasure Model”, many others).

Served as Executive Producer, producing “AAA” top interactive multimedia franchises for both Sony and Microsoft, including the New Xbox Experience for Microsoft which was heavily lauded in the press, and the “SOCOM” games franchise for Sony, among others.



From Silicon Valley to Seattle:

After more than five years helping to create, and living through, the first Web revolution in the heady days of the 1995-2000 Silicon Valley dotcom explosion, Paul headed north for Seattle, Microsoft, more startup life (BrainReady), producing video games for Sony, and going even further down the rabbit hole of the ever-changing Web.  

Starting early:

Growing up, an appreciation for manners and etiquette was instilled early: "I hated all of the good manners and etiquette indoctrination as a kid, but now, I wish more people realized how important it is in life". As was hands-on experience with online communication issues: Paul created and managed one of the early popular Bulletin Board Systems ("Master Control"), with legions of pre-Web members and fans all communicating together via slow modems -- at age 13, the start of the long journey through computer communications, interactive entertainment, a music career, helping to forge the early Web, Sony and Microsoft, creating BrainReady.com.

And then there was Facebook:
When Paul became an avid Facebook user and experienced "all of the unbelievable social faux pas one could ever conceive of, under one roof, and often all on one page!", and then witnessed the trials & tribulations of industry peers, family and friends stumbling and asking for advice, the need for a definitive, comprehensive yet fun-to-read Facebook etiquette manual became clear. 
Says Paul, “And as Facebook continues to grow from a mere social networking web site into nothing less than the new primary platform for online social activities, a case I make in the book, the importance of etiquette and social savvy on this new digital social frontier known as Facebook will grow even stronger.”
Active and vocal on Facebook, Blogs and the Web in general, Paul is also creating a “companion Facebook etiquette Web site” at HYPERLINK "http://www.facebook-etiquette.com"http://www.facebook-etiquette.com to complement and extend the book, as Facebook continues to evolve -- in addition to serving as a robust web & viral marketing platform for the book itself. As Facebook and other social Web sites continue to grow and change, new etiquette issues arise, and more etiquette-related content is written, Paul is already planning for several additional books – to turn “Saving Face:” into a robust, multi-topic series.

Where to find Paul Sebastien online


Where to buy in print


Books

Saving Face: The Facebook Etiquette Book    by Paul Sebastien
Price: $7.99 USD. 30380 words. Published on September 29, 2009. Nonfiction.

Saving Face: The Facebook Etiquette Book is the highly anticipated essential guide to the do's and don'ts of using Facebook. Finally, the 21st century's answer to Emily Post has arrived! Packed with incredibly useful tips & tricks, real-world examples, little-known Facebook do's and don'ts, social rules and much more -- learn how to make a tangible difference to how you are perceived on Facebook.

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