We are brand builders. Like every architect and contractor, we have blueprints and a specific way of working. We use our own Brandhome method® to guide you on issues such as strategy, communication and implementation of the entire brand building process. If you have a branding problem, we’ll fix it… fast.
In The Age of Attention, Erik Saelens and Nicoline Spruijt offer a manual to help you go from getting to giving and finally to earning consumer attention. The time has come for marketers to sit down with consumers and get personal. Because if you don’t follow them, they won’t follow you.
Does traditional marketing have a future in our technology-driven world? How does one go about it in today’s over-regulated, over-transparent, over-stressed markets? Do you go for value or volume? That’s the billion-dollar question for many brands and corporations. So skip marketing x.0! Go back to the future of marketing and make tough choices today. Find out how in Brandhome’s new book.
In 'Gebrandmerkt' beschrijft Erik Saelens de ontwikkeling en het verloop van de N-VA campagne in de aanloop naar de moeder aller verkiezingen, de verkiezingen op 25 mei 2014. Zijn persoonlijke verslag geeft een meeslepende en vooral onthutsende kijk van binnenuit op de actieve tegenkrachten vanuit media, politiek, cultuur en bedrijfsleven tegen de N-VA, tegen Brandhome en tegen Saelens zelf.
In Branded, Erik Saelens, strategic director of Brandhome, describes the course of the N-VA campaign in the run-up to the mother of all Belgian elections on May 25, 2014. His personal account offers a suspenseful and disconcerting view from the inside of how opposing forces in the media, politics, culture and business actively worked against the N-VA, against Brandhome and against Saelens himself.
Temporary half price!
The Iron is hot, the anvil is ready and it’s time for you to start forging your story. In his new book, The Story Wars, Erik Saelens, executive strategic director and founder of Brandhome, explains why storytelling isn’t just hype. Storytelling is an essential weapon for every marketer out there.
Two international top marketers meet in a bar. They start talking... and they see in each other a passion for brand marketing. For a whole year, they bombard each other with ideas on the meaning and future of brands, marketing, the world and life. This book is the fascinating story of their intense dialogue written in a unique storytelling style and at the speed at which they live their lives.