Marketing with Case Studies - How to Write and Use Business Case Studies for Marketing by Ciaran Nagle
Approx. 19,660 words.
Published on April 11, 2013.
Previously published as The Art of the Case Study this edition of Marketing with Case Studies is revised and updated.
Marketing with Case Studies sets out by describing why case studies are the power tools of marketing.
It then explains how to write and format your case study and, most importantly, how to put it into marketing effect across the internet, social media, in print and everywhere else.