How can architectural, engineering and construction businesses profit from social media? Learn the do's and don'ts of Facebook, Twitter, LinkedIn, Google Plus and other services and what you can actually expect to achieve establishing and maintaining profitable client relationships. This book offers straightforward and practical ideas on how to put social media to work economically.
Learn practical ideas and specific strategies for construction marketing including how to effectively advertise, use Internet resources, association memberships, trade shows, obtain media publicity and other resources and systems to achieve the best possible results for the lowest cost. Best read in companion with Vol. 1 ISBN 978-0-9810816-2-5.
Marketing in the architectural, engineering and construction industries lags behind most others in sophistication and strategies. Many professional practices and contractors chase public tender/bidding opportunities and others rely on repeat and referral business without appreciating the power of their brand.