Location: United States
Member Since:
June 10, 2013
Michael D. Riley
Biography
After serving as Public Enterprise Group Inc.’s President, Michael D. Riley retired in 2007. He had helped clients from New York to Washington get nearly one hundred million dollars in new revenue. Riley previously worked as a partner and officer for major advertising agencies, serving such clients as Procter & Gamble, Dole Foods, and Coca-Cola Company as a senior marketing planner for their brands. He earned both undergraduate and graduate degrees in marketing communications from Northwestern University.
Where to find Michael D. Riley online
Website: http://www.hamonwryly.com
Twitter: @earglasses
Facebook: Facebook profile
LinkedIn: http://www.linkedin.com/in/earglasses/
Blog: http://www.earglasses.com/blog/
Twitter: @earglasses
Facebook: Facebook profile
LinkedIn: http://www.linkedin.com/in/earglasses/
Blog: http://www.earglasses.com/blog/
Where to buy in print
Books
$ave Your City
by Michael D. Riley
Price:
$49.99 USD.
Words: 61,840.
Language:
English.
Published: June 10, 2013
.
Categories:
Nonfiction » Business & Economics » Public finance, Nonfiction » Business & Economics » Marketing
Here's the first book to explain the new principles of public finance now known as "municipal marketing." It provides dozens of recipes showing how governments can get businesses to help cut tax rates. It's written by a pioneering expert who helped to develop these methods. He shows how they can cover up to two percent of municipal revenue needs.