The Marketing Power of Music: Music and Television
by Eric Sheinkop
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A discussion of the key audio touchpoints a television show has at its disposal, and offers insight on how a show can develop a strong music strategy to maximize those touchpoints. Each section provides a comprehensive case study and exclusive interviews with the industry’s top music executives, including Gary Calamar (True Blood), Russell Ziecker (Nashville), Ann Kline (Shameless), John Houlihan.