Eric Sheinkop

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Books

The Marketing Power of Music: Music and Television
Price: Free! Words: 12,190. Language: English. Published: April 29, 2015 by Music Dealers. Categories: Nonfiction » Music » Music business
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A discussion of the key audio touchpoints a television show has at its disposal, and offers insight on how a show can develop a strong music strategy to maximize those touchpoints. Each section provides a comprehensive case study and exclusive interviews with the industry’s top music executives, including Gary Calamar (True Blood), Russell Ziecker (Nashville), Ann Kline (Shameless), John Houlihan.

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