The Simplicity of Visual Merchandizing by Hamish Currie
Approx. 7,270 words.
Published on March 7, 2012.
Visual Merchandising is the activity and profession of developing floor plans, fixtures and displays in order to maximise sales, of both goods or services. The purpose of such visual merchandising is to attract, engage and encourage the shopper so that they will purchase the displayed items. What is attempted in this book is to give the reader a better understanding of the various concepts of VM.