Location: United States
Member Since: July 21, 2009
Ishita Sharan
Books
This member has not published any books.Smashwords book reviews by Ishita Sharan
- Entrepreneur Journeys (Volume One)
on July 30, 2009
Entrepreneur's Journey goes into the depths of each founder's life, their motivation, continued driving forces and describes in great details their unique technical, business and marketing challenges. When I started reading the book I mentally compared it to the "Founders at Work" in which entrepreneurs are similarly interviewed. One will see however that the author of this book successfully poses very probing questions - that clearly displays a knowledge of technology and business and therefore helps engage the reader very actively, coercing them into analyzing the pros and cons of each decisions during the journey. It was a great read for my analytical mind that refuses to easily accept a decision choice without being explained the complex personal and marketing choices that went into it. (I found it interesting that the first two stories were interconnected - with respect to the optical communication meltdown !) The book is very current in terms of the technology and trends it refers to. It is also very useful to young entrepreneurs like me to help learn more about the evolution of technology and industry (and consolidations) in the last twenty thirty years. In this book one learns a lot about company culture, cost cutting, humility .. even the value of extreme skiing in entrepreneurship !