James Dillehay is a nationally recognized expert on marketing arts and crafts. Professional craft artist and author of eight books, Dillehay’s articles have helped readers of Family Circle, The Crafts Report, Better Homes & Gardens, Country Almanac, Sunshine Artist, Ceramics Monthly, Florida Retirement Lifestyles and more.
James has been interviewed in The Wall Street Journal, The Chicago Tribune, Bottom Line Personal and has appeared as a featured guest on HGTV’s The Carol Duvall Show. He served as a member of the advisory boards to the National Craft Association and ArtisanStreet.com. He has been listed in Who’s Who of American Entrepreneurs.
James is a certified Guerrilla Marketing Coach and co-author of the best-selling, "Guerrilla Marketing on the Front Lines." He teaches seminars and workshops on marketing, pricing and online promotion of arts and crafts. He weaves and writes in a studio frequently visited by deer, bobcats, the occasional skunk and other wildlife next to the Cibola National Forest in central New Mexico.
Guerrilla Marketing has become a bestselling book in 62 languages: it works like no other marketing: to maximize your profits and minimize your investment. Imagine what would happen in your business if you had the world's most proven business marketing tactics adapted and laser targeted to your industry, to your product, to your comp plan, to your personal strengths.
Learn how to price crafts and things you make to sell with this easy-to-follow manual. Discover formulas and strategies to make your craft prices more profitable, when selling retail or wholesale, online or to stores and at craft shows. If you have considered starting a home business with things to make to sell or you are already selling crafts but fear you are losing money, you need this book.
Sell Your Crafts Online is a map to the best sites to promote and sell handmade crafts from. Discover over 500 online marketing ideas for those who make and sell crafts. Get ways to inspire trust on your web pages. Boost your search engine traffic with 24 top SEO tips. Are your crafts lost on Etsy and eBay? Find 80 more sites to sell from. Discover blogs that review handmade crafts and much more.