An editorial consultant based in Los Angeles, John Bethune helps both individuals and companies adapt successfully to the world of online and social media. In more than two decades as a trade journalist, he witnessed first-hand the transition from analog to digital technologies. As editorial director for business-to-business magazine publisher Canon Communications, he cofounded in 1996 the leading destination website for the health-care technology industry, Medical Device Link. In his later role as the company’s vice president for content and data, he oversaw development of its data products group. After leaving Canon in 2009, he established his blog, B2B Memes, where he writes about new-media trends and how they are changing business-to-business media.

Website: http://b2bmemes.com
Twitter: johnbethune

• johnbethune: Very handy. RT @Steveology: Cool tool: Photo Pin : Free Photos for Bloggers http://t.co/kTRwvAQC via @HJSewell
• johnbethune: Mike Masnick: Fearmongering About Cyberwar And Cybersecurity Is Working: American Public Very, Very Afraid http://t.co/M0XLQtXi
• johnbethune: Another of life's vexing problems solved: PRT @Steveology: life hack -- Keep headphone wires from getting tangled http://t.co/R5tyP7bd
• johnbethune: I'll be leading a session on new-media survival at #SIPADC next Monday in Washington, DC. Details here: http://t.co/3QcO7XWf
• johnbethune: How journalists and newsrooms can use Pinterest. Another winner/pinner from @stevebuttry http://t.co/4lVjiHMj

LinkedIn: http://www.linkedin.com/in/johnbethune

blogging    brand journalism    career change    content curation    content marketing    ethics    facebook    google    journalism    journalism resources    linkedin    multimedia journalism    new media    personal branding    social media    trade publishing    tumblr    twitter