As the Director of Web and Marketing for online sheet music retailer, Musicnotes.com, William F. Aicher (Bill Aicher) brings over a decade of experience in e-retail to leading online sheet music publisher and retailer Musicnotes.com's marketing and web teams, with a focus on design, user experience, and communication with customers through the web site, e-mail and social media. Aicher also oversees the company's free guitar tablature community, MXTabs.net.
During his tenure at Musicnotes, the Musicnotes.com web site has been ranked within the Top 500 Internet Retail Web Sites for six consecutive years, and was recently selected as one of the Hot 100 Web Sites to watch in 2009 (both by Internet Retailer magazine).
Musicnotes has recently surpassed 2 million paying customers and over 7 million paid downloads, and continues to grow at a sales rate of over 25% year-over-year.
You may have seen him present at industry events, including for a recent webcast for Adobe's Omniture, Internet Retailer Conference (IRCE), eTail, the Madison Advertising Federation, WebSideStory and others.
His most recent book, Starving the Artist: How the Internet Culture of "Free" Threatens to Exterminate the Creative Class, and What Can Be Done to Save It, released in April of 2010. In it, he takes his decade of experience in the online music business and applies it to examine the current state of creative works, their value, and why we need to preserve it.
He is also the author of the philosophical thriller, The Trouble With Being God.
He graduated from the University of Wisconsin-Madison in 2000 where he double-majored in Journalism and Philosophy. He lives in Madison, WI with his wife, Hope, and sons, Liam and Nolan.
Where to find William Aicher online
Where to buy in print
Starving the Artist: How the Internet Culture of
A discussion of the current state of affairs regarding the value of creative works and intellectual property.
This is not a book about copyright, nor is it a book about the evils of free.
This is a book about right and wrong.
This is a book about respect.
This is a book about the value of creative work.
This is a book for the creators. May you keep on creating.